INSIGHTS

Marketing advice from the experts

Real-world tips on paid ads, social media, branding and more, written by the Evolute team.

Jamie Farrow1 July 20263 min read

Best Social Proof for Ads: Boost Engagement

Marketing, Social Proof AdsThe Best Type of Social Proof for Ads (and How to Use It)Social proof ads are everywhere, but some work brilliantly while o...

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Social Media

Jamie Farrow30 June 20263 min read

Best Hooks for Social Media: Boost Engagement

Social Media, Content MarketingThe Best Hooks for Social Media Posts: Stand Out in the FeedIf you run a local business, you already know the struggle:...

Boost Local Business with Case Study Ads

Marketing

Jamie Farrow29 June 20264 min read

Boost Local Business with Case Study Ads

Marketing, Case Studies, Local Business GrowthHow To Use Case Studies In Your Ads As A Local BusinessIf you run a local business, you already know wor...

Structure Winning Ad Campaigns on Meta Platforms

Paid Ads

Jamie Farrow28 June 20263 min read

Structure Winning Ad Campaigns on Meta Platforms

Marketing, Meta Ads, Campaign StrategyHow to Structure a Winning Ad Campaign on Meta and BeyondIf your ads feel a bit hit and miss, you probably don’t...

Warm Up Cold Audiences Without Being Pushy

Marketing

Jamie Farrow27 June 20263 min read

Warm Up Cold Audiences Without Being Pushy

Marketing, Audience Engagement, Lead GenerationHow to Warm Up Cold Audiences Properly (Without Feeling Pushy)Turning total strangers into loyal fans d...

Understanding Valuation Lead Quality in Real Estate

Estate Agents

Jamie Farrow26 June 20264 min read

Understanding Valuation Lead Quality in Real Estate

Property Marketing, Valuation LeadsWhy Not All Valuation Leads Are EqualIf you run a local estate agency, you already know that not every enquiry is w...

Avoid Bottom Funnel Advertising Mistakes

Marketing

Jamie Farrow25 June 20264 min read

Avoid Bottom Funnel Advertising Mistakes

Business Advertising, Sales Funnel, Local MarketingWhy Most Businesses Only Advertise at the Bottom of the FunnelIf you run a local business, you prob...

Content That Converts for Local Businesses

Social Media

Jamie Farrow24 June 20264 min read

Content That Converts for Local Businesses

Marketing, Local Business GrowthHow To Create Content That Actually Converts For Local BusinessesIf you run a local business, you’ve probably been tol...

Stay Top of Mind with Sellers in Real Estate

Marketing

Jamie Farrow23 June 20264 min read

Stay Top of Mind with Sellers in Real Estate

Real Estate, Seller Engagement, Top Of Mind MarketingHow to Stay Top of Mind with SellersStaying top of mind with potential and past sellers is one of...

Top 5 Meta Ad Mistakes to Avoid for Better Results

Paid Ads

Jamie Farrow22 June 20265 min read

Top 5 Meta Ad Mistakes to Avoid for Better Results

Digital Marketing, Meta AdsTop 5 Meta Ad Mistakes Killing Your ResultsRunning Meta Ads can feel like feeding a hungry machine: you keep putting money ...

Marketing

Jamie Farrow21 June 20264 min read

The Importance of Positioning in Marketing

Marketing, Brand PositioningThe Importance of Positioning in MarketingIf you’ve ever wondered why some brands seem to “click” instantly while others f...

Qualify Property Leads for Local Business Growth

Estate Agents

Jamie Farrow20 June 20264 min read

Qualify Property Leads for Local Business Growth

Property Leads, Lead Qualification, Local Business MarketingHow to Qualify Property Leads Properly for Local Business GrowthTurning Property Leads int...

Stand Out in Competitive Markets Without Burnout

Marketing

Jamie Farrow19 June 20263 min read

Stand Out in Competitive Markets Without Burnout

Business, Market DifferentiationHow To Stand Out In A Competitive Market Without Burning OutWhen every business seems to be shouting at the same volum...

Boost Lead Quality with Facebook Ads Strategies

Paid Ads

Jamie Farrow18 June 20264 min read

Boost Lead Quality with Facebook Ads Strategies

Marketing, Facebook AdsHow To Improve Lead Quality From Facebook AdsGetting lots of leads from Facebook Ads is exciting – until you realise half of th...

Vanity Metrics vs Real Results for Local Businesses

Marketing

Jamie Farrow17 June 20263 min read

Vanity Metrics vs Real Results for Local Businesses

Marketing, Performance MetricsVanity Metrics vs Real Results: What Local Businesses Really Need to TrackIf you’ve ever felt proud of a post that “went...

Leads vs Opportunities: Local Business Insights

Estate Agents

Jamie Farrow15 June 20264 min read

Leads vs Opportunities: Local Business Insights

Local Business, Sales Funnel, Lead GenerationThe Difference Between Leads and Opportunities for Local BusinessesUnderstanding the difference between L...

Marketing

Jamie Farrow15 June 20264 min read

Key Marketing Metrics for Local Business Success

Marketing, Key Marketing MetricsThe Metrics That Actually Matter in Marketing for Local BusinessesIf you run a local business, you’ve probably been to...

Paid Ads

Jamie Farrow14 June 20264 min read

Why Cheap Leads Aren’t Always Better

Marketing, Lead GenerationWhy Cheap Leads Aren’t Always Better (And What to Focus on Instead)When budgets are tight, it’s tempting to chase the lowest...

Marketing

Jamie Farrow13 June 20264 min read

Track Marketing ROI Effectively Without Stress

Marketing, Marketing ROI TrackingHow To Track Your Marketing ROI Properly (Without Losing Your Mind)If you’ve ever looked at your marketing spend and ...

Position Yourself as a Premium Estate Agent

Estate Agents

Jamie Farrow12 June 20264 min read

Position Yourself as a Premium Estate Agent

Property, Premium Estate Agent, Local BusinessesHow To Position Yourself As A Premium Estate Agent In Your AreaStanding out as a Premium Estate Agent ...

Marketing

Jamie Farrow11 June 20264 min read

Boost Sales with Effective Email Marketing

Email Marketing, Sales, Lead GenerationHow To Use Email Marketing To Close More DealsEmail Marketing is still one of the most reliable ways to build r...

Optimal Cost Per Lead for Local Businesses 2026

Paid Ads

Jamie Farrow10 June 20264 min read

Optimal Cost Per Lead for Local Businesses 2026

Marketing, Cost Per Lead, Local Business GrowthWhat Is a Good Cost Per Lead in 2026?If you run a local business, you have probably wondered, “What’s a...

Boost Lead Conversion with Proven Strategies

Marketing

Jamie Farrow9 June 20264 min read

Boost Lead Conversion with Proven Strategies

Marketing, Lead ConversionWhy Most Leads Don’t Convert (And What To Do About It)If you’re tired of watching a steady stream of enquiries turn into low...

Estate Agents

Jamie Farrow8 June 20264 min read

Top Qualities Sellers Seek in Estate Agents

Property, Local Business, Estate AgencyWhat Sellers Actually Look For In An Estate AgentIf you run a local estate agency or property-focused business,...

Padel

Jamie Farrow7 June 20264 min read

Boost Padel Club Bookings with Paid Ads

Padel Marketing, Local Business GrowthHow Padel Clubs Can Fill Off-Peak Courts Using Paid AdsOff-peak courts don’t have to sit empty. With smart, targ...

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