Fronted by Billy Wingrove, Rascal Clothing is an active lifestyle brand born from Billy’s frustration with ill-fitting activewear. Leveraging his substantial social media following, with over a million subscribers and followers, Billy has created a brand that resonates with fans who aspire to emulate his style and success. Known for his dedication to technical perfection and impressive choreography, Billy needed sportswear that did not restrict movement. Rascal Clothing embodies this ethos, prioritising movement, style, and comfort in every collection for adults, juniors, and accessories. Their slogan, #BeRascal, reflects the brand’s commitment to eliminating limitations and enhancing performance.

We first connected with Billy Wingrove of Rascal Clothing several years ago, before Evolute Agency was founded. Jamie, our founder, initially met Billy through an editing competition for Billy’s YouTube channel, The F2 Freestylers, finishing in the top 3. Although Jamie didn’t win, this connection led to future collaboration. When Billy sought a graphic designer on LinkedIn, Jamie reached out, and a professional relationship was formed.

Evolute Agency has since supported Rascal Clothing on various projects, particularly during the brand’s relaunch. Our work has included creating social media videos and graphics, YouTube material, Thank You Cards, and Gift Cards. It has been a rewarding experience to collaborate with such a successful, multi-million-pound company and contribute to their ongoing success.